- Employer Branding & Talent Marketing
Make them choose you
We craft authentic employer brands that inspire, engage, and attract the right talent by turning perception into preference and preference into commitment
Trusted by enterprises shaping India’s future
- What We Do
We don’t just fill roles. We fuel growth.
Your employer brand is your strongest talent magnet. It shapes how people see your company, often long before they ever hit ‘apply.’ At Taggd, we believe employer branding isn’t just about being seen. It’s about being remembered.
We help you build a brand that connects emotionally, sparks curiosity, and aligns what talent sees with who you truly are. From defining your EVP to crafting stories that stick and running campaigns that convert, we bring strategy and creativity together to make your brand resonate with the right talent today and tomorrow.
- Our Expertise
Why Enterprises Trust Taggd
Authenticity that attracts talent
We translate your culture into narratives that are authentic, data-backed, and emotionally resonant- building credibility while making your employer brand truly magnetic to the right talent.
Precision that moves talent
Through persona-led campaigns and AI-powered engagement and targeting tools, we ensure your EVP reaches the right talent, on the right channels, at the right time.
Ownership beyond campaigns
From EVP design to campaign execution and measurement, we take full ownership, delivering measurable impact, accelerating talent engagement, and aligning outcomes with your business growth goals.
Delivering Talent Fulfilment at Scale
Our approach to employer branding solutions
Insight-led positioning
We start with intelligence by mapping your talent pools, decoding market dynamics, benchmarking against industry leaders, and analysing what has or hasn’t worked for you. These insights power an authentic employer narrative that reflects your DNA while resonating with what talent aspires to.
Multi-channel amplification
We take your EVP and bring it to life across every platform your talent touches. From job descriptions to social media storytelling, we ensure your brand speaks clearly, consistently, and persuasively, wherever the talent conversation is happening.
Experience-first execution
Strong brands are built through strong experiences. We craft content and candidate journeys that deliver clarity, responsiveness, and value, turning passive interest into real engagement, and real engagement into high-quality applications.
Agile, data-driven optimization
Employer branding isn’t a one-and-done effort. We track what’s resonating, spot early signals from the market, and course- correct campaigns using real-time insights, so your brand stays fresh, relevant, and strategically aligned to hiring goals.
What we deliver
Compelling EVP design
Build distinct EVP and inclusion stories that resonate with talent.
Omnichannel Brand Visibility
Amplify reach across digital, social, campus, and referral channels; identify and suggest events for visibility and thought-leadership.
Leadership & employee advocacy
Position leaders and employees as authentic brand storytellers.
Talent competitor benchmarking
Map skills, compensation, and competitor brands for sharper positioning.
Post-offer & onboarding branding
Engagement campaigns and onboarding experiences that result in higher offer-to-join conversions.
Reputation & review management
Proactively shape perceptions on Glassdoor, Indeed, and career sites.
Impact tracking
Structured reviews and dashboards that keep leadership aligned, accountable, and focused on measurable outcomes.
Turning hiring challenges into success stories
The first significant shift that Taggd has brought to SKF India is driving a multi-dimensional talent approach, which has greatly enhanced our organization by bringing in diverse expertise. The second major impact we’ve experienced from Taggd is their focus on driving succession and talent pipeline development.
Gautam Kumar
Director People Experience, Commercial & Operations Development, SKF AB
To enhance our talent pools, Taggd places a strong emphasis on university hiring and incorporates greater flexibility into our job descriptions concerning education and experience. This approach ensures that we are able to recruit individuals who possess the necessary competence, the right attitude, and the ability to excel.
Sailesh A J Menezes
Vice President & Regional HR Leader - India, Asia Pacific & Japan, HPE
The CEO mandate required a unique combination of skills – business orientation, passion towards making a societal impact and learning agility. Rahul and Sachin from the Taggd’s team did a good job of understanding the requirements and presenting a variety of candidates from different backgrounds.
Sudarshan Jain
Chairman, Life Sciences Sector, Skill Development Council
We are glad to have had an alliance with Team Taggd as a co-creator since 2013. Taggd has re-engineered our hiring process in the technological domain and helped us in attracting the right kind of talent.
Rajeshwar Tripathi
CHRO, Mahindra & Mahindra - Automotive & Farm Sectors
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Insights from our experts
FAQs
Employer Branding builds your company’s long-term reputation as a great place to work, while Talent Marketing promotes specific job opportunities to attract candidates. Simply put, Employer Branding is who you are, and Talent Marketing is how you tell your story. Together, they attract, engage, and convert the right talent.
A strong Employer Branding and Talent Marketing strategy helps companies attract top talent faster, lower cost per hire, and improve retention. It builds trust, strengthens culture, and turns employees into brand advocates. Over time, this creates a self-sustaining cycle of engagement, referrals, and talent attraction.
An Employee Value Proposition (EVP) defines what makes your company unique as an employer and the value you offer employees in return for their skills and commitment. It covers tangible benefits like growth opportunities and pay, as well as culture, purpose, and work-life balance. At Taggd, we help organizations discover and shape their authentic EVP through research, employee insights, and market benchmarking, ensuring it resonates with both current and future talent.