Electric Dreams: Opportunities for Diversity in the Growing Electric Vehicle Sector

India aims to triple its current renewable capacity, with the EV30@30 campaign specifically targeting the goal of ensuring that electric vehicles (EVs) account for at least 30% of new vehicle sales by 2030. To achieve this, wider EV adoption must be realized across geographies with a sustainable yearly increase. 

To develop electric vehicles with a high adoption rate, automotive companies also need to ensure a diverse development & manufacturing team with unique perspectives and backgrounds. A diverse workforce can better understand the automobile needs and preferences of customers from different cultural backgrounds and geographical distinctions, and companies like TATA Motors and MG have already shifted gears to build a more diverse workforce– from the shop floor level to R&D. 

For decades, the traditional automotive industry has struggled with diversity.  However, the EV sector presents a blank canvas, a chance to build a workforce that reflects the ever-changing demographics of the world. Here’s why:

• New Skill Sets: EVs require expertise in areas such as battery technology, vehicle software development, and data analytics. This opens doors for talent from diverse backgrounds who may not have traditionally gravitated toward the automotive industry. Women in STEM fields, for instance, can now find a place where their skills are highly valued.
• Startup Culture: Many EV companies (like Ola Electric & Ather Energy) are young, agile startups with a culture that emphasizes innovation and collaboration. This environment is often more receptive to diverse perspectives and less likely to be bogged down by the traditional hierarchies that can sometimes hinder inclusion in established companies.
• Focus on the Future:  The future of mobility is inherently sustainable and forward-thinking. This aligns perfectly with the values and aspirations of younger generations who prioritize diversity and inclusion in their workplaces. Attracting this talent pool is crucial for EV companies looking to shape the future.

Technology plays a pivotal role in shaping the future of electric mobility, but it also highlights the importance of diversity in its development. Consider the example of crash test dummies. Historically, these dummies have been predominantly designed based on male anatomy, failing to represent the full diversity of drivers on the road.

Similarly, as per MIT Media Lab research, facial recognition software performed significantly better for white men than for women of color, underlining the consequences of lacking diverse perspectives in technology development. Whereas EVs like the Genesis GV60 are already incorporating facial recognition, manufacturers need to ensure the tech is empowered by human diversity. 

Thus, by embracing diversity in the design and development processes, the EV sector can create more inclusive products and services that cater to the needs of all consumers. This enhances safety and usability and ensures that no one is left behind in the transition to electric mobility.

While the opportunities for diversity in the electric vehicle sector are abundant, challenges remain. Biases and misconceptions about diversity, equity, and inclusion (DEI) persist, hindering progress and perpetuating erroneous approaches toward underrepresented talent. It’s essential to recognize that DEI is not about favoring one group over another but about creating a same-level arena where everyone can thrive.

Overcoming these challenges requires a concerted effort from industry leaders, policymakers, and stakeholders at all levels. By fostering a culture of inclusion and actively promoting diversity initiatives, we can build a more resilient and innovative auto industry that reflects the rich diversity of our society.

For example, Mahindra Electric Mobility, a leading Indian EV manufacturer, has made significant strides in creating a diverse workforce. Their “Rise” initiative focuses on empowering women in manufacturing, creating a supportive environment that breaks down traditional stereotypes. 

Here are some ways EV companies can actively promote Diversity & Inclusion:

• Targeted Recruitment: Develop outreach programs to attract talent from underrepresented groups, attend career fairs and collaborate with universities with strong STEM programs. This also requires training and sensitization of the recruitment team to ensure the hiring process follows the highest DEI standards.
• Mentorship Programs: Create mentorship initiatives that pair experienced professionals with diverse newcomers, fostering growth and providing valuable guidance.
• Inclusive Work Culture: Cultivate a workplace that values different perspectives and experiences. This includes unconscious bias training for all employees and fostering open communication channels.

As we navigate the transition to electric mobility, it’s crucial to prioritize diversity and inclusion as guiding principles. By harnessing the collective talents and perspectives of individuals from diverse backgrounds, we can drive innovation, foster creativity, and build a more sustainable future for generations to come.

The electric vehicle sector offers a unique opportunity to redefine the auto industry’s narrative, moving away from its legacy of exclusivity towards a future grounded in inclusivity and equity. 

To scale up your DEI hiring efforts and make your recruitment strategy more inclusive in the competitive automobile sector, please drop us a line at contact@taggd.in or directly get in touch with our recruitment specialists here!