The interview is where all your careful work on inclusive sourcing and job descriptions can fall apart in an instant. It’s the most human-centric part of hiring, which, unfortunately, also makes it the most susceptible to the quiet creep of unconscious bias.
This is the stage where “gut feeling” decisions often take over, pushing aside brilliant candidates for reasons that have nothing to do with their ability to excel in the role.
To build a hiring system that’s genuinely equitable, you have to rethink your interview process from the ground up. The aim is to create a system that’s consistent, fair, and laser-focused on assessing a candidate’s actual skills and potential. In my experience, effective inclusive hiring practices mean ditching the unstructured chats for a much more deliberate, evidence-based approach.
Implement Structured Interviews
If there’s one change that makes the biggest impact, it’s this: switch to structured interviews.
This simply means that every single candidate for a particular role gets asked the exact same set of pre-planned, skills-based questions, in the same order. This standardisation is critical. It creates a level playing field and ensures you’re comparing apples to apples, not apples to oranges.
Instead of throwing out vague questions like, “So, tell me about yourself,” which are just invitations for biased interpretations, structured interviews zero in on competency. The questions are specifically designed to test for the skills and behaviours you know are needed for success.
Let’s say you’re hiring a project manager. Your questions might look something like this:
- Behavioural Question: “Describe a time a project was at risk of missing its deadline. What specific steps did you take to get it back on track?”
- Situational Question: “Imagine you’ve just been assigned a project where two key stakeholders have conflicting priorities. How would you approach your first meeting with them?”
This approach forces interviewers to ground their assessments in concrete evidence of past performance and future potential, rather than how much they “vibed” with the candidate.
Assemble Diverse Interview Panels
Who sits on the other side of the table matters—a lot. A homogenous interview panel is practically a breeding ground for affinity bias, which is our natural tendency to gravitate toward people who remind us of ourselves. It happens without anyone even noticing.
By putting together a diverse panel—with people from different genders, ethnicities, departments, and seniority levels—you automatically introduce a wider range of perspectives. This creates a natural system of checks and balances that helps water down individual biases. An assumption made by one panellist might be questioned or viewed through a different lens by another, leading to a much more holistic and fair evaluation.
When you have a diverse group of people evaluating a candidate, you are less likely to hire for ‘fit’ in a way that just means ‘someone like us.’ Instead, you start to assess for a ‘culture add’—someone who brings a new and valuable perspective to the team.
This doesn’t just lead to smarter hiring choices; it also sends a powerful message to candidates that you’re serious about inclusion. It shows them they’re potentially joining a team where different voices are actually heard and valued.
Train for Bias Awareness
Of course, just getting a diverse group of people in a room isn’t a magic bullet. You have to give them the tools to succeed. Unconscious bias training is non-negotiable for anyone involved in hiring.
This isn’t about shaming people for having biases—we all have them. It’s about making people aware of the common mental shortcuts we take and giving them practical strategies to counteract them.
Good training should cover the greatest hits of bias, like:
- Confirmation Bias: The habit of seeking out information that confirms what we already believe.
- Halo/Horns Effect: Letting one really great (or really bad) trait colour your entire perception of a candidate.
- Stereotyping: Making broad assumptions about someone based on a group they belong to.
The best training programmes are interactive and use real-world scenarios that are relevant to your company. The goal is to give your interviewers the vocabulary and confidence to spot and challenge bias, both in themselves and in their colleagues.
Focus on Skills, Not ‘Cultural Fit’
Let’s be honest: “cultural fit” has become a dangerously vague excuse in the corporate world. Too often, it’s used to justify rejecting candidates who don’t fit a very narrow, pre-existing mould. It becomes a stand-in for “this person doesn’t look or talk like the rest of us.”
It’s time to shift your focus from this fuzzy idea to something far more concrete: values alignment and skills assessment.
First, assess if a candidate’s professional values—like a commitment to collaboration or a drive for continuous learning—resonate with your company’s core principles. More importantly, use skills-based assessments or work sample tests to get objective data on their abilities.
For a software developer, this could be a short coding challenge. For a content writer, a quick editing test. These practical tasks provide clear, empirical proof of a candidate’s ability to do the job, pulling the final decision away from subjective feelings and firmly into the realm of proven skill.