Organisations which are branded as cool by its workforce tend to set benchmarks beyond their business, nurture their employees and have high agility towards changing scenarios.

If there is one word which has got a well-defined space in our vocabulary, “Cool” would be it. As I started writing this column, I tried to list the different expressions which this four-lettered word encompasses for me. And would you believe me, the list is already 50 plus (and counting)? Well, while the ubiquitousness of this slang wasn’t the reason the new avatar of this two-decade-old Business Today – Taggd survey was christened ‘India’s Coolest Workplaces,’ it does explain the myriad of factors that come to a young employee’s mind before he or she rates a company as the Coolest in the country. And that is precisely what we have tried to cover in this edition, which for years has tried to understand the psyche, perceptions and aspirations of India’s working population. However, if you were to wear a CHRO’s or a Chief People Officer’s hat momentarily, how would you know whether you were meeting those said and unsaid expectations that your employees, existing as well as potential, have?