How Can You Boost Your Employer Brand Through Online Recruitment Events?

As the job market is getting increasingly competitive each day, employers are looking to boost interest among the talent community and hire the best talents from the job market. The first step to generate interest and attract candidates to your brand is to organize tailored recruitment events. Virtual hiring events have become the norm since the pandemic, proving to be quite valuable to candidates and employers alike.

Virtual career fairs can generate more interest among talent communities than social advertisements or campaigns. Online recruitment events are the key to acing your recruitment goals, but how can you utilize these events for employer branding?

Online recruitment events can save a lot of time for companies and potential applicants compared to traditional recruitment events or physical career fairs, which require almost a full day’s commitment. By hosting an online recruitment event, you can reach a larger audience and connect with potential candidates on a one-to-one basis from across the world. Plus, you can promote your employer brand and get your company’s name out there.

Tagged helps professionals and freshers connect with employers to find jobs online. Career Circle Live events, an initiative of Taggd, allow industry leaders to provide their insights and highlight their company policies in front of an audience full of aspiring candidates, and also answer all their queries live. These live events are best for applicants looking for industry insights, jobs, and skills in demand, and also for companies looking showcase their company’s employee-centric initiatives in an uninterrupted manner.

Use online recruitment events to communicate with various talent communities about your company culture. It is an excellent way for applicants to better understand how your company operates and gauge if their goals and work preferences can be fulfilled in your organization.

About 56% of the candidates respond better to hiring managers who reach out regarding opportunities, work culture, and work quality. So, ensure that your hiring managers are present to boost your engagement levels. It is essential to keep potential candidates engaged throughout the process, leading to a higher chance of joining your company.

Unlike physical career fairs with several other companies competing to get the attention of valuable candidates, online recruitment events focus the spotlight on your brand alone. It is an excellent opportunity to engage in deep conversations with interested candidates and help them understand the value that your company can add to their professional lives.

• Choose the Right Platform

There are a number of platforms you can use for your recruitment events — LinkedIn Live, Zoom, MS Teams, Facebook Live, and several more. Make sure that you choose a platform that is easy to use and has all the features you need.

• Promote Your Event

Once you have chosen the platform for your event, promote it. Use social media, email marketing, and your website to let people know about the event and how they can sign up.

• Make It Interactive

Online recruitment events should be interactive and engaging. Use features like chat rooms and video conferencing to make the event more engaging.

• Keep in Touch

Stay connected with all the participants to show that you genuinely value their skills and potential, both before and after the event. Post-event activities can include sending small survey links or a quick call to understand how effective the event turned out to be.

Boosting your employer brand indeed requires a lot of effort and planning. Hence, a virtual career fair is a great option to promote your brand in a personalized manner. Taggd’s Career Circle Live events gives you that chance to highlight what your company can offer to potential candidates and attract more and more talent in a highly competitive job market.

Visit Taggd to reinvent yourself in the hiring space.