The dynamics of the talent market have evolved significantly in the last year, owing to the ongoing talent war and palpable skills gaps. Employees today hold greater sway over negotiations with employers and there’s much more at the negotiation table than just compensation. The workforce is now also keen on learning about the work culture, perks and benefits, work flexibility, growth plans, and wellness initiatives that employers have to offer. For employers, the employee engagement mandate has grown beyond team building efforts and must, now, reflect in every employee interaction and offering.
This cohort of employee aspirations is burgeoning and HR leaders must rise to the occasion by building a visionary employer brand that fulfills employee expectations. Through our annual survey, Best Companies To Work For, in partnership with Business Today, we aim to help HR leaders craft such a brand, one that bridges the gap between employee sentiments and organizational offerings.
For almost two decades, this survey has been bringing out not just the top 25 listing of the best companies to work for, but also the perceptions and aspirations of India’s workforce. This year, too, we continue the endeavor with new insights and knowledge about the evolution of industry and people.