The growth of job opportunities in India’s non-tier I cities has positively impacted the economy, with a combination of strong local market potential and government incentives providing an ideal environment for business growth in non-metros.
The boom in remote digitalized working environments and the consequent rise of the WFH trend has enabled job seekers to access multiple opportunities from their hometowns instead of moving to tier-I cities. The trend has propelled non-metro cities in India into hubs of innovation, and creativity, and made them a viable alternative for sourcing talent.
This is particularly true for the internet company jobs in India. India’s Internet Business industry has experienced rapid growth in recent years, largely due to increased affluence, a surge in internet users, and the widespread adoption of smartphones. Several tech giants have witnessed positive growth with a rural hiring focus.
The Decoding Jobs 2023 India Report by Taggd predicts that the contribution of India’s internet business in the nation’s total retail trade in clothing, consumer electronics, food and grocery items will increase from 4% at present to 8% in 2025.